Creating a vibrant coworking space: the power of color

21/05/2024

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Creating a vibrant coworking space: the power of color!

 

In a coworking space, every color you choose for your walls, furniture and accessories has an impact on members' experience. Let's find out how colors can transform a space and influence our well-being at work! 

Green for relaxation

Reminiscent of nature and freshness, green invites itself into relaxation areas. Imagine a pleasant lounge area, offering a soothing retreat for moments of relaxation. Starbucks, with its iconic green logo, evokes a warm, welcoming atmosphere.

Creating a coworking space: green wall and sofa

Blue for concentration

Blue, with its varied hues reminiscent of the sky or the peaceful waters of a lake or sea, symbolizes calm and confidence. It's the ideal color for areas of concentration. In the workplace, it encourages intellectual effort while reducing stress. Did you know that Facebook, LinkedIn, IBM and Allianz have adopted blue to symbolize trust, reliability and security?

Creating a coworking space: blue meal relaxation area

Purple for originality

Purple, with its bewitching depth, evokes sophisticated originality and reflection. This color can be introduced into innovation spaces. Imagine a purple meeting room where bold ideas flourish. Brands such as Marionnaud and Mercure have adopted purple to add a touch of luxury to their visual identity.

Creating a coworking space: concentration zone and purple meeting room

Orange for energy

With its shades reminiscent of the rising sun, orange is the color of creativity and energy. So it's perfect for brainstorming areas. A room with orange accents invites you to explore new ideas, exchange ideas and collaborate. Brands such as Amazon and Nickelodeon use orange to suggest enthusiasm and creativity.

Create a coworking space: orange common areas, table and chairs

Red for emotion

This color represents vitality and emotion. By placing it in social and networking areas, it stimulates interaction and engaged discussion, and creates a convivial atmosphere. The Coca-Cola and Netflix brands have perfectly exploited the liveliness of red to inspire excitement and sharing.

Creating a coworking space: ceiling and red seats presentation space

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Each color therefore has a unique role to play in creating a dynamic and harmonious coworking environment. By making judicious use of this palette of seven colors, let's transform your spaces together to tell your story, influencing emotions, involvement and interactions with your collaborators.

 

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